Rebif is the brand name for a medication called "interferon beta-1a". It's used for treating relapsing multiple sclerosis. The monofacturer needed a way to show doctors it works, its side effects and so on.
Marketing materials on the iPad are getting a lot of hype. And there's a reason for that. The monofacturer sales force used to have to carry a lot of papers containing marketing materials. Not only it was something hard to do, but it is also not that "green". EMD Serono recognized that. We created a version of the marketing materials for the Brazilian market. Now its sales force will have a much easier life and the planet will be thankful for that.